The pomp and splendour displayed last month in London convinced millions around the world for not only look at the ceremony of marriage of the Duke and the Duchess of Cambridge, but also to the great feast of the "wedding of the century". But, in India, where typical upper-class marriage is supposed to be a conspicuous show, many wives of very forward-looking and grooms could be tempted to point out that the century is just beginning.
"In India, they are like all days, especially at the upper end, Royal marriages", Anita Patel, Director, Tania-Tapel events, a company based in Mumbai international event-management specializing in weddings. For richest Indian couples, the royal seal cache may be out of reach, but very few others is. "In India, it's more glamour and glitter, there are more than competing," said Patel. "People want something more general and more than the last marriage, that they went." They want something different each time. ?(Voir_les_photos_de_menottes_plus_deles_de_Reine_Elizabeth).
And an Indian economic boom has left Indian families more aligned with the money necessary to imitate the monarchical wedding. Indian marriage industry is awash with examples of the trend towards the establishment of the matrimonial excesses: elephants driven of the India in Monte Carlo to transport the groom on his great entry; bring the Ballet of the Bolshoi in Moscow to perform at a reception. and on a fleet of jets private with hourly departures, so that guests can come and go as they pleased. "Budgets are astronomical, explains Anaita Shroff Adajania, Director of fashion at Vogue in India." I know it [was] not a marriage in India on the scale of the Royal marriage, but not [to] the impact. ?
Matrimonial budgets spiral richest politicians of the country, industrialists and celebrities, however, have had a trickle-down effect. A marriage of any scale is an important event for a family in India, and the costs of funding a decades of marriage on the road are well known. "Other than daily life, where individuals are fairly autonomous, a marriage is an opportunity to bring everyone you have been to show the point peak of twenty-five years of work, said Gourav Rakshit, head of Shaadi.com Enterprise"an online dating site. But the competitive pressure to cope, if step beyond, other families has a drawback. "Most people are mortgaged to the handle or contract loans of very large", he said. Some lenders even began offering "auspicious" marriage loans for families seeking to finance an impressive spectacle on the big day.
With guest lists that stretch often in the thousands of marriages of prestige and RSVP's still a rarity, hosts are forced early, said Patel. "I've organized a local marriage where we have reserved food for 500 people and came only 400" (See an album of past Royal Weddings).
Extravagance and cost of marriages of the India climbing course, left some indifferent. "They should be smaller," said Rayapati B.v. Rao, Member of Parliament for the Congress Party. "There are so many people spending extravagant $3 or $ 4 million, they can use the money for charity and reduce expenditure".
Excessive wedding expenses are most common not only among the richest Indians, but also among the poorest - official incentive of alarm. In April, Kuruppasserry Varkey Thomas, India, Minister of Consumer Affairs, food and public Distribution floating the idea of the Government curb excess and waste by limiting the number of guests, and the dishes that can be served at the wedding. In a country where hundreds of millions live below the poverty line, the prices of food have become an explosive political issue. In politics, indifference on the fate of those who struggle to feed their families can be devastating. End of 2009, members of Parliament were reprimanded by the Prime Minister for their appetite for travel in first class and hotels five stars, even if paid their own pocket.
Yet, increased spending on marriages, should be provided, said Ashish Abrol, founder and CEO of BigIndianWedding.com, a one-stop shop for all things matrimonial. "We are older, but our display of wealth shows were very new to this kind of money," he said. "People have not given wealth like this before, so in the early stages, you have conspicuous displays of wealth." It is this absolute need for display. ?
To make a splash that attracts attention, families have turned the reins of an army of planners of marriage to make the great memorable day for guests, and not only the bride and groom. "Traditionally, when you went to a marriage you know what to expect, but now everyone tries to give you something that you would expect, says Rakshit." "Given there are so many marriages, it is difficult to be unique." (See a video of royal marriage and American marriage).
Gone are the days where it was enough to feed all simply a thousand friends and relatives. When the Indian politician Kanwar Singh Tanwar married his son last month, 15 000 people attended the ceremony. Have a guest list that resembles the crowd at a sporting event is not this that unusual.
Bridal couples arriving by helicopter? Old news on the circuit of Indian marriage. So hiring an actor of Bollywood to accomplish, or just to rub shoulders with guests. The practice of hiring of celebrities is so widespread that there is even a list of industry awards initiated by A-listers. Greater star Shah Rukh Khan, the India, lists at $750,000, while heartthrob movie Salman Khan for half the price.
Then, obviously, the India has its own charge. The British Royal family India from the colonial period is more wield power, but with the family fortune still intact, Royal marriages are well-known for their opulence. In December, when a prince was married in the Indian State of Gujarat, entourage is mounted through the streets on a white Stallion while thousands of people lined the streets and turned on the shower the couple with the applause - and money balconies. (See complete coverage of the time of the Royal marriage).
While Indian marriages increased in extravagance, it will be difficult to match the brightness of the Royal couple of Britain. But a possible marriage in India can give the British monarchy a run for his money, which will be when the presumptive heir fiery Indian policy, Rahul Gandhi, chooses to sea, said Rakshit. "The only to foot would be Rahul Gandhi, should he marry it would be presented across the country."
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